We’re thrilled to present the exclusive online premiere of Gabriel Moses and Pharrell Williams’ All Day I Dream About Sport. Their collaboration is a poetic tribute to West African life and its traditions rooted in the everyday rhythms of Dakar. This spring, the duo is set to release a hardcover book with stills from the film to mark the culmination of their collaboration.

A loose visual narrative that combines anthropological insights with an emotional exploration of life, the film showcases a freeform approach to filmmaking that expands upon Moses’ music videos for artists like Skepta and Travis Scott. Its original soundtrack features three original tracks produced by Pharrell, including a song with Pusha-T titled “Mike Tyson Blow to the Face.” The latter is heard during the film’s centerpiece — a striking sequence in which a group of young cowboys ride horses as gusts of wind blow on their faces.

 

“I didn’t go to film school or study photography. I’ve always had my own way of working, really trusted that, and stuck with it. My style is made up of all of the things that make me me.” GABRIEL MOSES

Moses considers his practice to be rooted in both personal memories and his British-Nigerian heritage. Working with the award-winning production company DIVISION and the support of ADIDAS (the film’s title references a long-rumored acronym for the brand), Moses and Pharrell set out to make a film that captured the essence of Dakar and “the sport of everyday life.” After the film was completed, it screened as part of The Dakar Court International Film Festival, where Moses hosted a workshop with 15 emerging directors.

Gabriel Moses is a London-based photographer and filmmaker who has directed music videos for numerous popular Black musicians. His recent short film Ijó (2023) expands upon his musical approach to image-making with its narrative about a group of ballet dancers in Lagos, Nigeria. In 2023, he held his first solo exhibition at 180 Strand in London. Since then, his work has been exhibited at WSA in New York, Frieze Seoul, and Luma Foundation in Arles, France, among several other renowned art institutions. More recently, he was recognized as 2025’s Trophy Designer at the BRIT Awards.

Text written by Nicolas Pedrero-Setzer. Special thanks to Katja Horvat and Alice Wills.